Launches AI-powered Property Descriptions for US Real Estate Launches AI-powered Property Descriptions for US Real Estate

PHOENIX, March 30, 2023 /PRNewswire/ — is launching its groundbreaking AI-powered Property Descriptions technology for the US and Canadian real estate industry, making it easier than ever for agents to automate the time-consuming task of creating property listing descriptions.

A short video demonstrating this powerful new technology recorded live is located here:

The innovative technology uses AI-powered computer vision, natural language processing (NLP) and large language models (LLM) to generate unique, captivating, and human-like property descriptions from photos and data provided by real estate agents when listing properties for sale in the Multiple Listing Service (MLS).

Available to MLSs, MLS vendors, brokerages and portals,’s computer vision technology can detect over 300 property features, many of which go beyond the details available within a typical listing, and integrates with numerous third-party APIs to enhance and localize listings. These visual insights are crucial to providing valuable details to the description.

“Our 8 years of experience building real estate specific computer vision models, deep ties to MLS software vendors, and the recent developments in generative AI models make our solution a truly unique and unmatched offering,” said Nathan Brannen, Chief Product Officer. “Creating listing descriptions has long been a time-consuming process, taking agents up to 30 minutes or longer to complete but now our Property Descriptions solution can generate complex and creative descriptions in mere seconds.”

Brannen notes that Property Descriptions offer a selection of different tones and styles that allow agents to create listing remarks to match their personal brand. Once a response is generated, agents can add their final tweaks before publishing, or instantly regenerate another AI-produced alternative. Additionally, all descriptions highlight the property’s best features while remaining FHA-compliant and error-free. Property Description technology is available as part of the listing creation process through its existing partnerships with nearly all the largest MLS technology platform providers, serving agents and brokers who generate over 80% of all North America property listings. MLSs and MLS vendors can easily pass photos and basic listing information to the API, instantly receiving ready-to-use property descriptions.

Over the past five years,’s technology has produced more than 100,000 property descriptions for its global client base. Research shows that these auto-generated descriptions frequently outperform those created by agents.

The AI-powered Property Descriptions solution supports more than 50 languages, reduces direct and opportunity costs by 90%, and accelerates the time to market by 5x. In addition, agents can either publish generated descriptions as-is or use them as a starting point for their own text.

As the leader in this AI-powered technology for over half a decade, delivers the most reliable, accurate, and error-free listing description solution for real estate.

A complete list of MLS Product solutions is available at Learn more about solutions for real estate by contacting Managing Director Lisa Larson at [email protected] or visiting

About, the leader in AI and computer vision for real estate, provides image recognition and data enrichment solutions for many of the industry’s top brands and leading innovators. Its advanced AI-powered technology automatically analyzes property imagery to unlock visual insights at scale that empowers real estate companies with relevant and actionable property intelligence. is like having a real estate expert instantly research and provide a deep insight into each of the 1 million property photos uploaded daily.

For more information on, visit its website. For related media inquiries, please reach out to Maya Makarem [email protected] or [email protected] or Kevin Hawkins at 1-206-866-1220 or [email protected].


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